Win Biglytxt,chm,pdf,epub,mobi下载 作者: Scott Adams 出版社: Portfolio 副标题: Persuasion in a World Where Facts Don't Matter 出版年: 2017-10-31 页数: 304 定价: USD 27.00 装帧: Hardcover ISBN: 9780735219717 内容简介 · · · · · ·From the creator of Dilbert, an unflinching look at the strategies Donald Trump used to persuade voters to elect the most unconventional candidate in the history of the presidency, and how anyone can learn his methods for succeeding against long odds. Scott Adams—a trained hypnotist and a lifelong student of persuasion—was one of the earliest public figures to predict Trump’s ... 作者简介 · · · · · ·Scott Adams is the creator of Dilbert, one of the most popular comic strips of all time. He has been a full-time cartoonist since 1995, after 16 years as a technology worker for companies like Crocker National Bank and Pacific Bell. His many bestsellers include The Dilbert Principle, Dogbert's Top Secret Management Handbook, and How To Fail At Almost Everything And Still Win Bi... 目录 · · · · · ·Preamble: The Day My Reality Split Into Two p. xiIntroduction [Where I Prime You for the Rest] p. 1 Part 1 Why Facts Are Overrated p. 13 The Most Important Perceptual Shift in History p. 15 About Facts p. 19 Persuasion Vocabulary p. 27 · · · · · · () Preamble: The Day My Reality Split Into Two p. xi Introduction [Where I Prime You for the Rest] p. 1 Part 1 Why Facts Are Overrated p. 13 The Most Important Perceptual Shift in History p. 15 About Facts p. 19 Persuasion Vocabulary p. 27 Part 2 How to See Reality in a More Useful Way p. 31 The Myth of the Rational Mind p. 33 How Strong is Persuasion? p. 36 The Persuasion Filter p. 38 Cognitive Dissonance p. 48 Confirmation Bias p. 60 Mass Delusions p. 62 When Reality Bifurcated p. 67 The Making of a Hypnotist p. 71 Part 3 How President Trump Does What Others Can't p. 82 The Time of Kings p. 85 President Trump's Talent Stack p. 90 Trump's Rosie O'Donnell Moment p. 94 The Persuasion Stack p. 99 Setting the Table p. 116 Go Bigly or Go Home p. 120 Is President Trump A "Natural" Persuader? p. 123 Part 4 How to Use Persuasion in Business and Politics p. 127 How to Design a Linguistic Kill Shot p. 129 How to Use Visual Persuasion p. 137 How to Make People Imagine You As President p. 143 How I Got the VP Prediction Wrong p. 148 How to Persuade By Association p. 151 How to Create Effective Campaign Slogans and Logos p. 154 Godzilla Gets in the Game (or Does He?) p. 162 How to Get Away with Bad Behavior p. 169 How a Trained Persuader Evaluates Scandals p. 174 How to Win By a Hair(cut) p. 187 How to Create Two Ways To Win, No Way To Lose p. 189 How to Use the High-Ground Maneuver p. 194 A Grab Bag of Trump's Quickest and Easiest Persuasion Tools p. 198 Part 5 Why Joining a Tribe Makes You Powerful and Blind p. 205 How I Used the Persuasion Filter to Predict p. 207 Why I Endorsed Clinton (For My Safety) Until I Didn't p. 217 The Third Act p. 235 Was I Predicting or Causing? p. 243 Election Night p. 253 Acknowledgments p. 257 Appendices p. 259 Appendix A The Persuasion Reading List p. 261 Appendix B How to be a Better Writer p. 265 Appendix C How to Find Out if You are a Simulation p. 267 Appendix D Trump's Many Mistakes p. 271 Notes p. 275 Index p. 281 · · · · · · () |
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开始看的很有意思