The East, which is famed for its business saviness and get-go attitude, is now seizing the international media’s attention for its burgeoning creative scene. From design to art, fashion to architecture to fi lm, Asia’s creatives are scooping awards and earning critical acclaim. Their

style is distinctive, a celebration of traditions, an indulgence in the present and a wink at the future. The book salutes the 46 most impressive talents include fabled Keiichi Tanaami and Wabisabi from Japan, MEWE Design Alliance and Chenman from China, Stanley Wong and IdN from Hong Kong, Singaporean collectives :phunk studio and Me and Mister Jones, Zinoo Park from Korea, and OSISU from Thailand showcasing their refreshing portfolios comprising

graphics, packaging, fashion and furniture designs with exclusive interviews.

With tributes to the late legendary Japanese designer Nagi Noda.