Games and tricks often breed big ideas, and the idea of ‘Play’ has prompted artists and designers to bring peculiarity into the routine and amuse the bored with visual tricks and interactive designs. Be it simple or complicated, deliberate or unintentional, this art of spreading joy demands a strong commitment to break the rules and a knack of poking fun in a lighthearted way. From mimicries to interactive approaches that engage users in the development of desirable design outcomes, Design•Play put together a rich source of playful ideas that challenge your normative perceptions by means of five distinctive kinds of 'Play' embraced in graphic, product and spatial designs.

Further evidence of the omnipresence of the uncompromising attitude with Design•Play snapshot campaign – Let Eyes and Brains Play, enjoy the best 100 first-hand eye tricks experienced by a cluster of fun-loving mortals from around the world!