"Understanding Business" by Nickels, McHugh, and McHugh has been the number one textbook in the introduction to business market for several editions for three reasons: the commitment and dedication of an author team that teaches this course and believes in the importance and power of this learning experience, we listen to our customers, and the quality of our supplements package. We consistently look to the experts - full-time faculty members, adjunct instructors, and of course students - to drive the decisions we make about the text itself and the ancillary package. Through a series of focus groups, symposia, as well as full-book, single-chapter, revised manuscript reviews of both text and key ancillaries, we have heard the stories of more than 600 professors and their insights and experiences are evident on every page of the revision and in every supplement. As teachers of the course and users of their own materials, the author team is dedicated to the principles of excellence in business education. From providing the richest most current topical coverage to using dynamic pedagogy that puts students in touch with today's real business issues, to creating groundbreaking and market-defining ancillary items for professors and students alike, "Understanding Business" leads the way.

威廉•尼科尔斯（William Nickels） 美国西储大学企业管理硕士，俄亥俄州立大学博士，现在马里兰大学帕克分校商学院任副教授，教学经验超过30年，四度获颁“杰出教师奖”。著作包括一本营销沟通、两本行销原理、多篇公开出版论文，以及一本《赢得快乐比赛》，和大家分享其均衡生活的秘诀。威廉经常前往不同的企业和非营利性组织演讲，内容包括营销和一般企业议题。

詹姆斯•麦克修（James McHugh） 美国圣路易市森林公园社区大学商学院副教授。他从林登沃德大学取得企管硕士学位，拥有教育、企业、政府等方面的丰富经验，同时也是林登沃德大学的客座教授，在大学部和研究所都开有营销和管理课程。詹姆斯在企业界办过无数场研讨会，同时担任大大小小企业顾问，也热衷于公共服务。

苏珊•麦克修（Susan McHugh） 一位学习专家，在成人教育和课程发展方面拥有丰富训练与经验。她从美国密苏里大学取得教育硕士学位，也完成教育管理博士课程，主修成人学习理论。苏珊是专业课程发展家，指导过无数课程项目与教育家训练计划。曾担任过政府及民间顾问，负责员工教育训练。