China is the world's biggest consumer story, but foreign businesses are still getting it wrong due to lack of knowledge and understanding.

Myth-Busting China's Numbers provides a unique and insightful critique of China's economic data, analysing what businesses need to be aware of when interpreting this data and why.

From GDP down to micro-markets, demographics and company financials, this book looks at the flaws, inaccuracies and manipulations of data from major statistical categories, providing guidance on how to spot and rectify these issues, and allowing businesses to better understand their market and reduce risk. Featuring case studies of businesses that have failed and succeeded based upon on their understanding of China's data, this book is invaluable to anyone with business or investment plans in China.

Palgrave Pocket Consultants are concise, authoritative guides that provide actionable solutions to specific, high-level business problems that would otherwise drive you or your company to employ a consultant. Written for aspiring middle-to-senior managers working across business at any scale, they offer solutions to the most cutting-edge issues across modern business. Be your own expert and have the advice you need at your fingertips.

Matthew Crabbe studied Chinese language, society and history at the University of Leeds and has since turned an academic interest in China into a career. As co-founder of research company Access Asia, Matthew has worked exhaustively on trying to make sense of the myriad contradictions in statistics on the consumer markets in China. He has conducted detailed analysis on China's retail sales for many years, working to highlight how China's official retail figures do not reflect the real size of the country's domestic consumer economy. He is the co-author of two books and has written hundreds of reports on China's consumer markets over two decades.