Master every aspect of the powerful Google AdWords platform with this one-of-a-kind guide AdWords expert Brad Geddes, the first and only Advanced AdWords Seminar leader for Google, shares his detailed instruction and insights to get new users up and running quickly and teach AdWords pros some slick new tricks. This must-have new edition offers 50+ pages of fresh material on such topics as retargeting, tracking for analytics, video ad features, ad extensions, and much more. The ultimate guide to advanced Google AdWords techniques authored by a respected AdWords expert who is the Advanced AdWords Seminar leader for Google and a well-known internet marketing consultant Offers insight, direction, and strategies for using every aspect of AdWords to create and manage successful pay-per-click marketing campaigns Goes well beyond the basics and offers tips and tactics that you can apply immediately to your own campaigns Updated and better-than-ever Second Edition features 50+ pages of new material, including targeting capabilities and remarketing, ad extensions, bidding features, tracking for analytics, video ad features, reporting features, and more Provides busy marketers, consultants, PR professionals, web developers, and others with an invaluable, step-by-step guide to keep on hand Includes a Google Adwords coupon If you want to drive the traffic you choose to your website, then this is the guide to get you there.

作者Brad Geddes(布兰德.盖兹)，Google团队欧洲、中东和非洲区的前网站分析负责人，是国际公认的Google Analytics专家。他定义并通过了建立泛欧洲产品专家团队战略，为全球客户提供网站性能优化咨询服务。是一位经验非常丰富的GoogleAdWords讲师，也是知名的互联网营销咨询师。

译者宫鑫，射手学院创始人，曾任百度认证负责人，品众互动首席优化师。著有《Google广告优化与工具》；主持编写《百度推广-搜索营销新视角》《点金时刻-搜索营销实战前沿》；译有 《精通搜索分析》、《转化：提升网站流量和转化率的技巧》、《数字营销解析》、《搜索引擎优化(SEO)方法与技巧》(第5版)等康宁：上海外国语大学英语语言文学博士，现为青岛科技大学外国语学院副教授，英语系主任，翻译硕士教育中心主任。在《中国翻译》等期刊发表论文二十余篇，出版译著一部。曾为青岛海等多家公司担任兼职译审和翻译。王娜：北京品众互动网络营销技术有限公司副总裁，负责针对国内及海外客户的基于搜索引擎的整合营销，以及基于大数据技术应用的精准营销服务业务，北京大学法学硕士，数字营销领域从业八年，拥有丰富的搜索广告投放实战经验。