A Proven, Step-by-Step Method for Consistently Creating Revolutionary Products, Services, and Processes
When it comes to entering, creating, or dominating markets, disruptive innovation is the most powerful tool you have. Unfortunately, most companies find disruptive innovation difficult to achieve and virtually impossible to replicate. In Innovate the Future, renowned technolo...
A Proven, Step-by-Step Method for Consistently Creating Revolutionary Products, Services, and Processes
When it comes to entering, creating, or dominating markets, disruptive innovation is the most powerful tool you have. Unfortunately, most companies find disruptive innovation difficult to achieve and virtually impossible to replicate. In Innovate the Future, renowned technology innovator David Croslin helps you solve this problem once and for all. Croslin introduces a proven process for consistently creating inventions, technologies, and methods that are truly transformative.
Drawing on his unsurpassed experience leading innovation in organizations ranging from start-ups to the Fortune® 20, Croslin identifies structured steps for optimizing the entire innovation lifecycle. Then, using real examples and case studies, he shows how to apply these steps to
Innovate from Scratch: Identify a new market, and invent and deliver a successful product
Innovate to Dominate: Maintain a position of market dominance
Innovate to Conquer: Replace a current leader
Innovate to Disrupt: Use new inventions to power your way into emerging markets
Innovate the Future is an indispensable resource for anyone who wants to drive more strategic value and profit from innovation: CxOs, strategists, entrepreneurs, R&D leaders, product and line of business leaders, and investors alike.
David Croslin 是Innovate the Future的总裁。Innovate the Future是一家专注于客户、产品和市场创新的咨询公司。过去,David在惠普公司耗资120亿美元设立的通信、媒体和娱乐部门担任首席技术员。在那之前,他是Verizon Business和MCI的首席产品架构师。他获得过25项专利,且经常在国际会议上发表演讲,其中包括CTIA、TMForum、Billing和OSS World,以及Mobile World Congress。他经常为技术型公司、风险投资公司和财务经理提供咨询。他还以C级执行官和董事会成员的身份在多家创业型公司中工作。David运营着名为“Innovate the Future”的LinkedIn小组,该小组在70个国家拥有2 000多个杰出的创新者。
需要细嚼慢咽
有深度
都值得一看。
这本就又回归朴实了