The Advertising Concept Booktxt,chm,pdf,epub,mobi下载 作者: Pete Barry 副标题: Advertising Concept Book 出版年: 2008 页数: 272 定价: $ 33.84 ISBN: 9780500287385 内容简介 · · · · · ·How do you write a great ad? Pete Barry, who worked at Ogilvy London and now teaches in New York, goes straight to the basics: work out what you want to say, who you are saying it to, and how you want to say it. No amount of glossy presentation will make a successful ad if the idea behind it is unconvincing. |
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