When Search Meets Web Usabilitytxt,chm,pdf,epub,mobi下载 作者: Shari Thurow / Nick Musica 出版社: New Riders Press 出版年: 2009-04-04 页数: 240 定价: $29.99 装帧: Paperback ISBN: 9780321605894 内容简介 · · · · · ·This book delivers a proactive approach to building an effective Web site that is search engine friendly and will result in better search rankings. It outlines the steps needed to bridge the gap between a Google search and a Web site, and also improve the users' experience once they get to the site. By understanding the wide variety of information-seeking strategies and the ind... 作者简介 · · · · · ·Shari Thurow has been designing and optimizing sites for search engine visibility since 1995 and has been a Web site usability professional since 2002. Shari is a renowned speaker on this topic since 1999 and continues to lecture on this topic worldwide. Shari's first book, Search Engine Visibility, was one of the first books ever published about search engine optimization. Nic... 目录 · · · · · ·foreword by Peter MorvilleIntroduction Chapter 1: Understanding Search Usability Differing Perspectives on Search The Scent of Information Why Search Usability is Important · · · · · · () foreword by Peter Morville Introduction Chapter 1: Understanding Search Usability Differing Perspectives on Search The Scent of Information Why Search Usability is Important Conclusion Chapter 2: The Scent of Information and Web Search Engines Differing Perspectives on Querying Behavior How to Provide Information Scent in Search Listings 3 Types of Search Engine Queries Chapter 3: Navigational Searches -- Where Can I Go? Navigational Intent Search Listings and Navigational Queries Navigational Query Indicators Optimizing for Navigational Queries Conclusion Chapter 4: Informational Searches -- What Can I Learn? Informational Intent Search Listings and Informational Queries Navigational Query Indicators Optimizing for Informational Queries Conclusion Chapter 5: Transactional Searches -- What Can I Do? Transactional Intent Search Listings and Transactional Queries Transactional Query Indicators Optimizing for Transactional Queries Conclusion Chapter 6: The Scent of Information and Landing Pages Scanning Behavior Fostering Orienting Behavior Pogo-sticking: Negative Search Behavior Conclusion Chapter 7: Search Usability and Your Site's Success Search Usability Metrics by Site Type Search Usability for Employee Intranets Common Search Usability Goals Conclusion Chapter 8: Search Usability is Everyone's Job The Hole in the Fence: A Story About Perspective It Takes a Village to Build for Search Usability Conclusion Chapter 9: How to Improve Your Website's Search Usability Ideal Test Participants Reverse Card Sort Test One-on-One Field Interviews Functional Salience Test Home Page Expectancy Test Eight-Second Usability Test on Content Pages Observe Navigational Web Searches Review Site Search Data Brand Perception Test Check Your Error Messages Free Exploration Test Deconstructing Common Myths and Misconceptions Conclusion · · · · · · () |
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