Cult bestseller, new buzz word... Freakonomics is at the heart of everything we see and do and the subjects that bedevil us daily: from parenting to crime, sport to politics, fat to cheating, fear to traffic jams.

Asking provocative and profound questions about human motivation and contemporary living and reaching some astonishing conclusions, Freakonomics will make you see the familiar world through a completely original lens.

Keep up-to-date with the Freakonomists by reading their regular blog: www.freakonomics.com/blog.