This work provides evidence that the way the American news and broadcast media currently cover political issues and events directly causes increased voter cynicism and non-participation. It examines how the media covers both political campaigns and significant legislation (such as the passage of health care reform). The focus on the game of politics, rather than its substance, fuels a cycle of cynicism, trapping media, politicians and voters. Giving reason to hope, the authors provide detailed discussion of what the media could do to halt the current cycle of cynicism.