Sex? Social standing? Social justice? With this breakthrough study of the motivational forces behind human behavior, and grounded in the most up-to-date psychological research available, Dr. Steven Reiss explains the 16 desires and values that shape our behavior-and shows how the ways we prioritize them determines our personality.

"Well-explained in lay readers' terms." ( Library Journal )

"An exciting new way to think about ourselves, an authoritative, research-based understanding of why we do the things we do." (Ellen Langer, Ph.D., author of Mindfulness )

"Offers valuable insight into such matters as why some interpersonal relationships are enduringly satisfying and others are not." (Professor Richard J. McNally, Harvard University)

"Reiss' system can improve our working relationships and enhance our professional lives." (Ruth Luckasson, J.D., Regents' Professor and Professor of Special Education, University of New Mexico)

● 著名心理学家。美国俄亥俄州立大学心理学与精神病学终身教授、尼松格心智迟缓与发展障碍中心主任，美国心理协会和美国精神发育迟缓协会高级研究员。

● 人类行为动机领域的革命者。他在人类行为动机方面的革命性研究深具影响力，“16种基本欲望理论”是对人类行为动机的第一份标准、全面的评估工具，被国际心理学专业人士和教育界人士广泛采用。一经发表，即得到BBC、路透社、美联社、《时代周刊》、《泰晤士报》、《每日电讯报》等众多知名媒体的报道。

● “赖斯个人评估体系”的设计者。基于16种基本欲望理论研发的“赖斯个人评估体系”被广泛应用于商业社会。从游戏开发、人力资源管理、领导力训练到消费者行文分析，众多跨过公司、社会组织都在运用这套评估系统。

德国国家男子手球队、德国足联、德甲美因茨、沙尔克林利用“赖斯个人评估体系”进行选材及球员和教练的才能开发；

星巴克、雀巢则通过“赖斯个人评估体系”进行团队发展和领导力培训。