Review

''Few people in contemporary business are as colorful, shrewd, and irreverent, and probably no one's nearly as much fun to be around . . . Branson embodies America's cherished mythology of the iconoclastic, swashbuckling entrepreneur.'' --G, praise for the author

''[Branson's] business instincts are matched by an ability to motivate people who work for him. And who wouldn't want to - Branson seems hell-bent on making sure that everybody, but everybody, is having as much fun as he is.'' --Time, praise for the author

''Virgin Group founder Branson reveals the methods that have helped him build his unconventional multibillion-dollar business empire. A prolific and outrageously successful promoter of himself and his myriad businesses, the author provides a rollicking romp through Virgin's fun-loving, iconoclastic approach to building a business and reputation.'' --Kirkus Reviews

''Branson's freewheeling spirit comes across in his leadership style as that of a man who values listening more than talking, keeping things simple, and giving employees a second or even a third chance. His approach may seem casual, but his results speak for themselves.'' --Booklist --This text refers to the Audio CD edition.