A Practical Guide to Designing the Invisibletxt,chm,pdf,epub,mobi下载 作者: Robert Mills 出版社: Five Simple Steps 出版年: 2011-7-19 页数: 204 定价: EUR 15.00 装帧: PDF, EPUB & MOBI ISBN: 9780956174031 内容简介 · · · · · ·It's not enough to design a website that looks nice. What's the story? Why is that header green? Why is that icon shaped like a fish? Designing for the web is not just about fancy layouts, the latest CSS3 or HTML5 or UX technique. Great web experiences tell a great story, and Designing the Invisible will give you the tools to help you do it. From how to apply colour to tell the... 作者简介 · · · · · ·Rob is a Project Manager and writer from near Cardiff in the UK. A media and journalism graduate, he has a keen interest in communication and psychology and how this can be related to and applied to the web. Rob is also fascinated with the relationship between people and the media and the subliminal communication that occurs between them. Much of Rob´s day as a Studio Manager r... 目录 · · · · · ·PART 1 : INVISIBLE COMMUNICATIONChapter 1: What is invisible communication? Chapter 2: The power of invisible communication Chapter 3: Communication in cultures Chapter 4: Who should care and when? Chapter 5: Making the invisible visible · · · · · · () PART 1 : INVISIBLE COMMUNICATION Chapter 1: What is invisible communication? Chapter 2: The power of invisible communication Chapter 3: Communication in cultures Chapter 4: Who should care and when? Chapter 5: Making the invisible visible PART 2 : FOLLOWING THE RIGHT SIGNS Chapter 6: Showing the way Chapter 7: Context and culture Chapter 8: Wayfinding the world Chapter 9: Wayfinding on the web Chapter 10: Case Study: Guardian.co.uk PART 3: USING THE RIGHT PALETTE Chapter 11: The importance of colour Chapter 12: The colour of life and the web Chapter 13: Connotations of colour Chapter 14: Colour in Cultures Chapter 15: Case Study: Carsonified.com PART 4 : USING THE CORRECT LANGUAGE Chapter 16: The invisible side of language Chapter 17: How the words look Chapter 18: The Periodic Table of Typefaces Chapter 19: Tone of voice Chapter 20: Case Study: Innocent Drinks PART 5 : TELLING THE BEST STORY Chapter 21: Introduction to storytelling Chapter 22: Storytelling conventions Chapter 23: Storytelling on the web Chapter 24: Storytelling through brands Chapter 25: Case Study: Squaredeye.com · · · · · · () |
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