《Advertising, the Uneasy Persuasion》电子书下载

Advertising, the Uneasy Persuasiontxt，chm，pdf，epub，mobi下载
作者: Michael Schudson
出版社: Basic Books
副标题: Its Dubious Impact on American Society
出版年: 1986
页数: 288
定价: USD 27.00
装帧: Paperback
ISBN: 9780465000807

内容简介 · · · · · ·

This widely praised assessment of advertising as a business and a social institution persuasively concludes that advertising is not nearly as important, effective, or scientifically founded as either its advocate or its critics imagine.

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