The Tokyo Art Directors Club Annual Awards competition is the advertising world's most prestigious in the fields of graphic design and art direction. Its awards are highly prized and its standards of excellence considered the industry benchmark. The 2004 edition is an up-to-date collection of the most advanced visual communication art from around the world. Presented are approximately 1000 works of superlative quality covering all of the major areas of graphic design, including newspaper advertising, magazine advertising, book and editorial, general publication, packaging, space design, corporate identity, typography, trademarks and logotypes and television commercials. All works are award winners in a competition many consider the toughest to win.