Content Strategy for Mobiletxt,chm,pdf,epub,mobi下载 作者: Karen McGrane 出版社: A Book Apart, LLC 出版年: 2012-11-5 页数: 165 定价: USD 18.00 装帧: Paperback ISBN: 9781937557089 内容简介 · · · · · ·You don’t get to decide which platform or device your customers use to access your content: they do. Mobile isn’t just smartphones, and it doesn’t necessarily mean you are on the move. It’s a proliferation of devices, platforms, and screensizes — from the tiniest “dumb” phones to the desktop web. How can you be sure that your content will work everywhere, all the time? Karen Mc... 作者简介 · · · · · ·Karen McGrane plays nicely in the content strategy, information architecture, and interaction design sandboxes. She is Managing Partner at Bond Art + Science, a UX consultancy she founded in 2006, and formerly VP and National Lead for User Experience at Razorfish. She’s led projects for dozens of clients, including The New York Times, Condé Nast, and The Atlantic. She also teac... 目录 · · · · · ·Your Content, Now MobileContent Before Platform Adaptive Content Strategy and Planning Writing and Editing Information Architecture · · · · · · () Your Content, Now Mobile Content Before Platform Adaptive Content Strategy and Planning Writing and Editing Information Architecture People and Process · · · · · · () |
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