Positioningtxt,chm,pdf,epub,mobi下载
作者:
Al Ries
/
Jack Trout
出版社: McGraw-Hill 副标题: The Battle for Your Mind 出版年: 2000-12-13 页数: 213 定价: GBP 7.99 装帧: Paperback ISBN: 9780071373586
内容简介
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在线阅读本书 Positioning, a concept developed by the authors, has changed the way people advertise. The reason? It's the first concept to deal with the problems of communicating in an overcommunicated society. With this approach, a company creates a 'position' in the prospect's mind, one that reflects the company's own strengths and weaknesses as well as those of its competitors. ...
在线阅读本书 Positioning, a concept developed by the authors, has changed the way people advertise. The reason? It's the first concept to deal with the problems of communicating in an overcommunicated society. With this approach, a company creates a 'position' in the prospect's mind, one that reflects the company's own strengths and weaknesses as well as those of its competitors. Witty and fast-paced, this book spells out how to position a leader so that it gets into the mind and stays there, position a follower in a way that finds a 'hole' not occupied by the leader, and avoid the pitfalls of letting a second product ride on the coattails of an established one. Revised to reflect significant developments in the five years since its original publication, Positioning reveals the fascinating case histories and anecdotes behind the campaigns of many stunning successes and failures in the world of advertising. 点击链接进入中文版: 定位
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还原度很高
又买了一次
需要静下心慢慢看
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