Visual Merchandisingtxt,chm,pdf,epub,mobi下载
作者:
Tony Morgan
出版社: Laurence King 副标题: The Business of Merchandise Presentation (Sv-Fashion Merchandising) 出版年: 1996-01-17 页数: 208 定价: £22.50 装帧: paperback ISBN: 9780827357594
内容简介
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A great introduction for retail students, this book offers a user-friendly reference guide to all aspects of visual merchandising and covers both window dressing and in-store areas. Using examples from a range of shops, from fashion emporia to small outlets, the book offers practical advice on the subject, supported by hints and tips from established visual merchandisers. It re...
A great introduction for retail students, this book offers a user-friendly reference guide to all aspects of visual merchandising and covers both window dressing and in-store areas. Using examples from a range of shops, from fashion emporia to small outlets, the book offers practical advice on the subject, supported by hints and tips from established visual merchandisers. It reveals the secrets of their toolkit and information on the use of mannequins, the latest technology and how to construct and source props, and explains the psychology behind shopping and buyer behaviour. Presented through colour photographs, diagrams of floor layouts and store case studies, and including invaluable information such as a glossary of terms used in the industry, Visual Merchandising is an essential handbook for anyone working in and learning about this exciting area.
书很好,很值得
作者让我脑洞大开
一种宝贵的积累!
文笔优美