Creating Breakthrough Productstxt,chm,pdf,epub,mobi下载 作者: Jonathan Cagan / Craig M. Vogel 出版社: FT Press 副标题: Innovation from Product Planning to Program Approval (Financial Times Prentice Hall Books) 出版年: 2001-11-01 页数: 336 定价: USD 31.99 装帧: Hardcover ISBN: 9780139696947 内容简介 · · · · · ·Creating Breakthrough Products identifies key factors associated with successful innovation, and presents an insightful and comprehensive approach to building products and services that redefine markets -- or create new ones. Learn to identify Product Opportunity Gaps that can lead to enormous success; control and navigate the "Fuzzy Front End" of the product development proces... |
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