A Hands-on manager's guide to making the most of today's product development breakthroughs</p>

A quarter century after MRP first transformed the global manufacturing arena, Next Generation Product Development stands poised to similarly impact new product development. This movement-defining book gives R&D professionals an in-depth explanation of the ways in which companies are able to achieve substantially higher levels of development productivity, while better aligning product development with strategy through new practices and systems.</p>

Processes explored in Next Generation Product Development, and enabled by cutting-edge new-enterprise software, promise to explode the possibilities of what product development professionals can accomplish. This hands-on practitioner's guidebook will:</p>

Establish a common set of frameworks and concepts

Introduce new project portfolio and product strategy management practices

Help R&D professionals increase productivity by 30 to 50 percent