ADVANCE PRAISE for Your Strategy Needs a Strategy:

Ian C. Read, Chairman and CEO, Pfizer—

“Reeves, Haanæs, and Sinha’s ‘strategy palette’ deftly illustrates the core approaches that can lead to success within the complex world of global business. Clear and comprehensive, Your Strategy Needs a Strategy is a must-read for business leaders seeking a fresh take on strategy and implementation.”

Marco Airoldi, CEO, Benetton Group—

“Finally, a business book that does not oversimplify strategy, proposing the next recipe or tool that will solve everything. On the contrary, it rightly acknowledges the variety of different business contexts and provides a rigorous framework to navigate this complexity—and take advantage of it!”

Klaus Schwab, founder and Executive Chairman, World Economic Forum—

“The business world will be transformed in an unprecedented manner in the coming years, and this requires completely new strategic thinking. This book provides the conceptual tool for leaders who want to succeed in this new world.”

Ruimin Zhang, founder, Chairman, and CEO, Haier Group—

“Your Strategy Needs a Strategy provides a compelling and timely guide to strategy and execution. It explains how strategy is contingent on the environment and why, especially in unpredictable environments, some companies will need to delegate decision-making power and resource-allocation power to self-organizing teams and encourage everyone to create value for their users.”

Deepak Parekh, Chairman, HDFC—

“We finally have a book that can help CEOs and their top teams decide the right strategic approach for their companies in today’s volatile business environment. A must-read.”