Billionstxt,chm,pdf,epub,mobi下载
作者:
Tom Doctoroff
出版社: Palgrave Macmillan 副标题: Selling to the New Chinese Consumer 出版年: 2007-1-23 页数: 240 定价: USD 16.00 ISBN: 9781403976635
内容简介
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This book cracks the code of marketing to the New Chinese Consumer--all 1.3 billion of them. Marketers of some of the world's leading brands come to China without any clear understanding of their new audience. But the same rules do not apply in China. Doctoroff delves into the psychology of contemporary Chinese consumers to explain the importance of culture in shaping buying de...
This book cracks the code of marketing to the New Chinese Consumer--all 1.3 billion of them. Marketers of some of the world's leading brands come to China without any clear understanding of their new audience. But the same rules do not apply in China. Doctoroff delves into the psychology of contemporary Chinese consumers to explain the importance of culture in shaping buying decisions. He provides insight into consumers' fundamental motivations and reveals mistakes which many multinational competitors make. Anyone who plans to do business in China--especially those preparing for the 2008 Olympics in Beijing--shouldn't be without this book.
作者简介
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唐锐涛 (Thomas D. Doctoroff)
智威汤逊-中乔广告公司 (J. Walter Thomson/Bridge) 东北亚区总裁兼大中华区首席执行官
非常满意
看以后要不要多看几遍,慢慢嚼。
非常经典的著作
追了很久,新书当然要力挺。